Quality Investments for Children (QIC) is a statewide initiative which seeks to not only educate communities about the importance of Quality, but to generate new resources that support Quality, such as volunteers, grants,  in-kind donations, and the influence of community leaders. The first phase of the program is the United to Promote Quality campaign, which seeks to educate the community and raise awareness.

What is Quality?

Quality is defined as high quality early learning experiences, which help a child to thrive. It can also be described as those events, activities, environments, relationships and factors that have a positive impact on a young child’s cognitive, physical, social, and emotional development.

​Get involved in the campaign today!

Raise awareness

on social media

Download the QIC Social Media Toolkit!

​​Donate to Strong Start NY, ECLC's annual giving campaign.

​​​Donate now!



for children

Contact your local Child Care Resource & Referral agency.

Find your agency!

​​The campaign is a partnership effort between the Early Care & Learning Council (ECLC) and the network of Child Care Resource & Referral (CCR&R) agencies serving as quality resource centers throughout the state.

​​"...the QIC program is the most comprehensive approach of its kind that I have seen anywhere."


~ Bill Millett, President, Scope View Strategic Advantage